Beware 10% Kona Coffee Blends

100% Kona featured in Hawaiian Airlines in-flight magazineThe October/November issue of the Hawaiian Airlines in-flight magazine Hana Hou! for October/November contains a well-written article on Kona coffee, including a discussion of deceptive ‘10% Kona blends.’

These packages of faux Kona contain up to 90% imported coffee from undisclosed origins. Jesse Katz, the author of the article, accurately observes:

If no Kona flavor can be detected in a ‘10% Kona blend’ — the equivalent of maybe five Kona beans per cup — it is hard to think of blending as anything but a ruse, a terroir bait and switch.

Read the rest of Jesse Katz’s article, Adventures in Coffeeland, online.

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