On May 4, 2011, Hawaii Governor Neil Abercrombie issued a proclamation recognizing 2011 as the Year of the Aloha Shirt and noting that ‘Aloha Shirts’ have been a cultural heritage and trademark of Hawaii for more than 75 years.
Following the spirit of the Governor’s proclamation, the Kona Coffee Farmers Association has unveiled its ‘Kona Coffee Label Aloha Shirt.’ This shirt brings a stunning new edition to the Hawaiian tradition of colorful Aloha Shirts by featuring actual labels from a dozen Kona coffee farms (including the Rancho Aloha label), together with the Kona Coffee Farmers Association’s label and 100% Kona Coffee logo.
The beautiful layout design was the work of Debbie Donald, a KCFA-member farmer. The manufacturing was done by the renowned up-scale Tori Richard Ltd of Honolulu, and created using the company’s trademarked Tori Richard cotton lawn (one of the world’s finest cotton weave).
This project was a cooperative effort of the participating coffee farmers to raise funds for the non-profit Kona Coffee Farmers Association and the Association’s work of protecting the heritage and reputation of the ‘Kona Coffee’ name. This shirt is a limited edition and will not be made again. For those who already have a collection of Aloha Shirts, this shirt will provide a prized addition. For others, it will provide the perfect first step to an anticipated lifelong collection.
Available in sizes from XS to XL, the ‘Kona Coffee Label Aloha Shirt’ provides a unique and stylish garment for women and men. Order yours today!