Alaska Airlines is featuring complimentary ‘Kona Mocha Chocolate Chip’ cookies on flights to Kona — and will soon be doing so on all Alaska flights to and from Hawaii.
These delicious treats are baked by the Seattle-based Cougar Mountain Baking Company of Seattle and are flavored with 100% Kona coffee.
Contrast this use of genuine Kona coffee and truthful labeling from Cougar Mountain Baking with the actions of Jack in the Box. With no disclosure of what percentage may actually be from Kona, Jack in the Box is selling ‘Kona Classic Coffee’ at $1.39 a cup in 18 Western states.
Find more on this story in the Kona Coffee Farmers Association June 2010 newsletter.